The Chinese macro economy is perceived to have entered a “New Normal”, in which Chinese businesses have abandoned aggressive growth strategies and demand for cost-effective and targeted marketing channels has been strongly growing. Features of online advertising such the user positioning, targeted marketing, measurable returns have started to attract more attention, leading to a growing demand for mobile advertising.
The Internet industry has significant scale effects. Indeed, Industry leading Internet companies concentrate most of the media resources and gradually integrate and expand. At present, a few dominating platforms concentrating a large amount of user traffic have formed an oligopolistic market structure. Therefore, in order to achieve ever better advertising results, more and more companies are increasing and focusing their advertising budget on a few leading platforms.
Shenzhen Zhixunpai Information Technology Company Ltd. (“Shenzhen Zhixunpai”), a subsidiary of the Group, works closely with leading media platforms, significantly increasing the Group’s marketing and advertising capabilities. The company’s founder and the CTO are veterans of the Internet industry, with more than 10 years of exprience in targeted marketing and advertising platform building. By establishing close partnership with leading media platforms, Shenzhen Zhixunpai has become one of the fastest growing and most reputable internet big data traffic operators. The company provides companies with a one-stop digital marketing solutions leveraging its big data capabilities and the traffic generated by third party and own platform. Shenzhen Zhixunpai empowers business owners to successfully accomplish their digital transformation providing them with an omnichannel marketing platform.
In 2019, Shenzhen Zhixunpai was authorized by Tencent to act as its only recommended service agent for the advertisement for real estate industry in the Guangdong A District (including Chaozhou, Dongguan, Heyuan, Jieyang, Meizhou, Shantou, Shanwei and Shenzhen). For its performance in the service of real estate customers in its designated region, Shenzhen Zhixunpai had been recognized by Tencent advertisements as a leading service provider and nominated as “Outstanding industry channel service provider”.
Innovating its mobile advertising and targeted marketing capabilities continuously, Shenzhen Zhixunpai has built its own proprietary Big Data and AI technological platforms to sort through large quantities of data coming from traffic generated by the intelligent advertisement business. These technological platforms can harness the data to provide an edge in its current business segment while enabling the expansion to new verticals such as omnichannel e-commerce services, real estate platforms or even venture into Fintech and Insuretech.